The market targeted by the project is the Mobile Health Application market (mHealth). The mHealth market was valued at approx. EUR 12 billion in 2015 and it is expected to reach approx. EUR 52 billion by 2020, at a CAGR of 34% . In terms of geography, the market is currently dominated by the US, followed by Europe, Asia-Pacific and Latin America.
Although MobiReh belongs in its technological form and function to the general mHealth market, it cannot be directly qualified to any of its established sub-segments. This happens because MobiReh is the first tool that combines the advantages of mobile and wireless technologies, and wearable sensors. This novel combination, ensuring superior therapeutic capability of the system merged with strong focus on communication and interaction between the patients and the physiotherapists will allow MobiReh to establish its own complementary segment – Remote Rehabilitation – on the targeted market.
This change is fully compliant with the general forces that drive the growth of the mHealth market:
- growing occurrence of chronic diseases,
- aging population,
- increasing access to mobile platforms and medical devices integrated with those platforms and
- increasing awareness of the advantages of mHealth tools.